Amazon launched its own media streaming box, called the Amazon Fire TV. Since its launch on April 2nd, it is the top bestseller on Amazon taking the spot of the Chromecast.
Amazon is claiming the Fire TV is the easiest way to find content and is introducing voice activated search. They have partnered with Netflix, Hulu Plus, HBO Go, Pandora and more to come. The Fire TV uses dual band Wi-Fi and introduces ASAP, which stands for Advanced Streaming and Prediction Controls.
About the ASAP technology Engadget says:
When Peter Larsen showed off how quickly the company’s ASAP technology allowed the Fire TV to start playing a video on stage, we were impressed but skeptical. After spending some time with the Fire TV, we feel obligated to apologize for our skepticism. Basically ASAP preloads certain videos based on where you are in the UI. When you click through to the page for a movie, it automatically starts downloading it in the background. If you hover over a selection for a period of time while browsing, it’ll do the same. And if you’ve been watching Alpha House, it will automatically cache a portion of the next episode.
The New York Times is a bit more skeptical, saying that:
In reality, the Fire TV is a small, flat, matte black Trojan horse intended to sell you even more Amazon goods than you already buy.
If you are already an Amazon Prime subscriber you will find the Fire TV is the best way to stream your Amazon content, says Geekwire.
The Amazon Fire TV is priced at $99 and available for purchase with your US prepaid card from US Unlocked.