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No more UGG, we want Fitflop this winter!

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For many years (many would argue “too many”) the UGG boots have been prevalent in what people preferred to put on their feet in winter. But this winter it is US Unlocked‘s forecast that it will be Fitflop footwear that women will choose.

Fitflops became a big hit very soon after it launched its flipflop that works your butt while you walk around doing your usual stuff. Last winter they already came out with slippers and boots, this year the collection is really taking shape with more boots and clogs that are fashionable and cool looking. Anyone who has worn the original Flipflop will want nothing else but that same comfort for winter. The fact that you get a work out while you walk is an added value for sure, but they are just so incredibly comfortable!

Our favorite is the patent leather Happy Gogh clog and the FF Superboot.

FF Superboot Black Suede
Happy Gogh Red Patent

Where to buy them?

Most stores carry the Fitflop brand but not all have the entire collection. Surprisingly Zappos only carries a few shoes in limited sizes. We found (relatively unknown) Sole Provisions shop to have the best stock of Fitflop styles and sizes (free shipping). Nordstroms also carries a good selection (right now free shipping with SHOES promo code).

So, what do you prefer: to be warm but not so pretty or to be extreme comfort, pretty while getting fit? Right.

Need some help? Ask Ruby!