Levi Strauss & Co.
Levi Strauss & Co. was founded in 1853 in San Francisco as clothing importers. It wasn’t until the 1870’s that they began to make denim clothing, initially overalls and then jeans in the 1890’s. The jeans grew in popularity through the early 1900’s for workers, cowboys and lumberjacks and then in the 50’s by certain subcultures including greasers and hippies. Now jeans are worn by people from all walks of life.
Levi’s continues to offer their traditional jean products and has expanded to other areas of fashion.
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