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AMERICAN EAGLE

Also known as American Eagle Outfitters, the clothing brand is popular with high school and college-aged buyers. They offer high quality, on-trend clothing and personal care products at affordable prices. They currently have 933 stores and online shopping is available at www.ae.com

History

Mark and Jerry Silverman opened American Eagle Outfitters in 1977, as a way to diversify their product offerings from the family menswear business. They positioned it as a proprietor of brand-name leisure apparel, footwear, as well as accessories for men and women, emphasizing merchandise suited for outdoor sports, such as hiking, mountain climbing, and camping. Stores were set up in shopping malls.

It changed management in 1991, and was re-positioned as casual clothing for men and women, selling private label clothes.

In mid-2007, American Eagle moved its headquarters from Warrendale, Pennsylvania, to a more urban location at the SouthSide Works complex in Pittsburgh.

Subsidiaries

American Eagle has experimented in several markets with subsidiaries that target different demographics.

They include:
  • aerie – lingerie and sleepwear for 15 to 22 year old females
  • Martin + Osa – casual clothing for 28 to 40 year old men and women (closed in 2010)
  • 77kids – kids clothing stores (closed in 2012)
  • Tailgate and Todd Snyder – vintage style collegiate apparel
  • Bluenotes’ – acquired in 2000, sold off in 2004

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