Also known as American Eagle Outfitters, the clothing brand is popular with high school and college-aged buyers. They offer high quality, on-trend clothing and personal care products at affordable prices. They currently have 933 stores and online shopping is available at www.ae.com
Mark and Jerry Silverman opened American Eagle Outfitters in 1977, as a way to diversify their product offerings from the family menswear business. They positioned it as a proprietor of brand-name leisure apparel, footwear, as well as accessories for men and women, emphasizing merchandise suited for outdoor sports, such as hiking, mountain climbing, and camping. Stores were set up in shopping malls.
It changed management in 1991, and was re-positioned as casual clothing for men and women, selling private label clothes.
In mid-2007, American Eagle moved its headquarters from Warrendale, Pennsylvania, to a more urban location at the SouthSide Works complex in Pittsburgh.
American Eagle has experimented in several markets with subsidiaries that target different demographics.
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