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Top 10 Most Popular Online Makeup Stores in the U.S.

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To enhance beauty. To express individuality. To cover up blemishes. To feel good. These are just some of the many reasons why people wear makeup. Others just love making looks and playing around with shades and different products.

Thanks to beauty vloggers such as NikkieTutorials, Ellko, and Grav3yardGirl, makeup products, and brands are more popular than ever. And beauty shoppers from all over the world love buying these from U.S. web stores. Why is that you wonder? Three things:

  • Availability: Many brands are sold only in the U.S.
  • Price: Brands that are available internationally are much cheaper when bought in the U.S.
  • Trust: Brands sold locally could potentially be fakes.

Typically, Sephora is the U.S. retailer that comes to mind as a one-stop shop for all things cosmetic. Unfortunately, Sephora does not accept orders with freight forwarding addresses. Too bad, but this does not refrain makeup shoppers around the world to satisfy their thirst for foundations, lip kits, primers and many more beauty products! Our US Unlocked Card holders know the way to getting their makeup shopping fix. To help you narrow down your makeup retailers, we listed the top 10 U.S. beauty brands according to our customers. Many of these are also a fave among famous Middle Eastern beauty bloggers Dalal AlDoub and Huda and Mona Kattan.

Makeup All-Around

MAC Cosmetics

At MAC you will find a range of different beauty products like makeup, skincare, makeup tools and fragrances all in one place.  Explore the hundreds of MAC products and find the perfect fit for you. With every order you get free MAC samples and if you don’t absolutely love the product you can return it for free!


BuyMeBeauty is an online website that sells discontinued cosmetics at huge discounted rates! Big brands like Revlon, L’oreal, Maybelline, Almay, Covergirl and Milani.

Too Faced Cosmetics

Shop Too Faced for their beautiful eye shadow pallets, primers, foundations and lipstick collections. Get the new limited edition of “The power of makeup” by Nikkie Tutorials. The $200 valued set sells for only $56 and includes a pallet with nine eyeshadow shades, two different shades of blush, a highlighter, and a bronzer. The set also comes with the Too Faced “better than sex” purple mascara, a full sized sketch maker liquid eyeliner, glittering glamour dust and a 24-hr eye primer. Sign up for their email list today and get 20% your online order today!

Lip Fanatics


ColourPop carries a variety of cosmetics for the eyes, lips, and face. ColourPop is well known for their affordable lipsticks & glosses, ideal for those who love to add exciting colors to their look with a lip color that will stay all day and most importantly one that will “pop”! Add some fun colors to your lip collection with Colourpop! Prices starting at only $6!

Kylie Cosmetics

Kylie Cosmetics by Kylie Jenner, Kim Kardashian’s baby sister, is the ultimate online site for those who cannot get enough of that perfect finishing look that matte lipsticks add to spice up your day to day makeup routine. Be sure to explore of the perfection of matte lips with Kylie lip kits for only $29 before they sell out!


Flawless Skin

Lush Cosmetics

What makes lush so distinct is the fact that all of their products are handmade with fresh ingredients. You can find products for the hair, face, body and bath. Lush has been most recently popular for their cleansers, face masks, scrubs and massage bars. Each scrub and skin cleanser is unique and tailored toward a specific type of skin. Find your perfect cleanser match and see quick results with lush cosmetics!

IT Cosmetics

Improve your skin with It Cosmetics. Want to cover and reduce blemishes, conceal those dark under eye circles, or even find the perfect foundation for your dry or oily skin? With their anti-aging and complexion correcting technology, this store specializes in finding the right makeup products for your skin that are designed to give you the best results.

Beauty Superstores

Amazon Beauty

Amazon Beauty is the place to go to buy products from any of the above sites. You can find ColourPop’s matte liquid lipstick, Mac Cosmetic’s brush kits, or Lush’s face and body scrubs. You can buy many other products and have free 2-day shipping with Amazon Prime.

Nordstrom Beauty

Nordstrom has you covered on all of your latest beauty trends and skincare supplies. Shopping for beauty products online is easy with the help of stylists you can chat with from the comfort of home.

Step by Step of Shopping for Popular Makeup with US Unlocked!

You can use your US Unlocked Card to shop and get the new latest shoes from the listed merchants!

To Sign Up here are the steps:

  1. Be a US Unlocked Cardholder! Sign Up
  2. Make your first card load payment
  3. Once your load clears your account is set up
  4. Set up your Merchant-Specific Card settings.
  5. Connect over VPN from a U.S. IP address
  6. Enter US Unlocked Card details and make a payment at any of these stores.
  7. Make sure the billing and shipping address are correct
  8. Start shopping!

It is always recommended to check whether your VPN is working. You can go to The IP location displaying should be somewhere in the USA.

Create your US Unlocked account today to start shopping today!